WE REALLY MAKE IT!

OUR JOURNEY

STARTING SMALL AND PERFECTING ITS SKILLS AND
PRODUCTS THROUGH THE YEARS HAS BUILT
THE GROUP INTO AN OUTSTANDING
FOOD PRODUCER IN THE NORTH
Phrase 1

Fairy was founded in 1983 by Tan’s siblings Tan Ah Kiang and Tan Kaci Hwak. The base of operations are set up at No.66, Ibrahim Road, Sungai Petani, Kedah under the name of Fairy Hot & Cake House. Their main businesses include the manufacture and distribution of cakes, a variety of breads, pastries and other food items which have been maintained to this day. The business has grown in strength and capacity since the early days and a two-storey shop house in Jalan Ibrahim, Sungai Petani was purchased in 1986 to house the Fairy product housing and retail.

Phrase 2

Fairy Food Industries Sdn.Bhd was incorporated in 1994 as the parent company and production / of our respective companies. With this development in mind and the potential for business growth, group production activities have been taken over by Fairy Food Industries Sdn.Bhd.

In meeting with the projected growth, a larger production area and storage space are needed. As such, at the beginning of 2003, the Group purchased the adjacent factory building situated at 6492, Taman Ria Jaya Industrial Park, Sungai Petani. Thus, total production area increased to 40,000 sq ft.

 

Phrase 3

In pursuit of perfection, Fairy has been working hard on new discoveries to bring about change in the competitive market. The group is headed by Managing Director Tan Ah Kiang, who is backed by 30 years of business experience. The directors are assisted by Senior Executive Tengku Abdul Samad, a former commercial bank child manager with over 15 years of experience in management capacity. Beside, our management team is supported by a team of highly dedicated and competitive staff. Fairy provides training to all of our staffs to ensure the required standards and maintain professionalism skills.

Phrase 4

Fairy Food Industries Sdn. Bhd was awarded THE GOLDEN BULL AWARD 2003 and 2013 – MALAYSIA 100 OUTSTANDING SMEs in the year of 2003 and 2014. Besides, Fairy also be acknowledged as one of the Francais company in Malaysia in the year of 2014. In line with the group’s expansion, the company acquired the Enterprise Resource Planning ( ERP) software for integrated business management solution form CSB – System International, Germany. The ERP system is to address Procurement, Sales and Financing Accounting.

Phrase 5

The Group believes in the ever changing nature of the industry and of customers’ demands requires the Group to upgrade its capabilities with new high performance, efficient and cost effective equipment, capable of producing high quality products at a reasonable price.

In this regards, the Group is continuously looking into purchasing new bakery equipment to supplement the present production capacity. Among the Group assets currently worth more than RM 3 million, include three units refrigerated truck containers, an additional 8500 cubic feet Walk-In Cold room, Seewer Rondo Sheeter & Rondo press and Alpha Depositor Cookies Machine.

Phrase 6

Until today ,we have 12 bakery stores which located at the state of Kedah and owned a first-drive-thru bakery restaurant at Aman Jaya, Sungai Petani, Kedah in the year of 2018. We are constantly targeting local visitors and focused on converting the customers to repeat customers. Online retail real-time UNIWELL F&B Pos System was introduced to all outlets in early 2013. The system is able to track and classify visitors to understand their needs and to offer the products and services to them. We also expects to catch the interest of a regular loyal customer base with our broad variety of cake and pastry products.

Phrase 7

Our first bakery cafe was opens at 28 December 2017 at Aman jaya, Sungai Petani. At Fairy Le Phenomenal, We believe a tasty dish is what you deserve after a long day. We carefully select our ingredients for their freshness, flavor and natural value to make our food perfect for everyone. Everything we make embodies our commitment to consistency and excellence. This is because we believe the choices we make about what we eat, where it comes from and how it’s prepared have a direct and powerful impact on the health of individuals, communities and the environment.

Phrase 8

We bakes cake specially for birthdays, engagements, weddings, anniversaries, special eve and any special event you will be celebrating. We provides freshly baked cakes and products during business operations. Delivery is also available which will provide significant convenience for consumers and makes great surprise for your loves one. Take a look around our site and learn all about our delicious cakes!

Phrase 9

We have extensive experience in baking and has been supplying a large customer base in the last 30 years. We aimed and aspires to offer high quality baked goods at a reasonable price for all off our customer while also looking to upgrade the research and development department for new products innovation.Beside, we provides freshly baked custom make cakes at all times and able to take large amount of ordering request from the demand of our customers or  small food provider in the state of Kedah. Moreover, all products are prepared everyday to assure fresh baked goods are always available for our customers.